Plus-Size Models Recreate Sports Illustrated Swimsuit Cover to Redefine Curve

Plus-size swimsuit company, Swimsuits For All is redefines "sexy curve" in its new swimsuits calendar campaign titled " Sexy at every curve." In it, the online retailer collaborated with fashion blogger, Gabi Gregg and three other plus-size models (Jada Sezer, Robyn Lawley and Shareefa J) to recreate the Sports Illustrated's 2014 Swimsuit cover that featured top models Nina AgdalpIn, Lily AldridgeInand Chrisy Tiegen. The idea is to convey the truth that curve is beautiful.

Moshe Laniado, president of the brand told USA TODAY that "Women of all sizes should feel confident and sexy and beautiful in their swimsuit," ......We've come to a point as a society where we've realized that there is no ideal woman's shape or body."

“I think there needs to be more publications and campaigns so that people can look at these things and think 'Wow, I look like these women and they feel confident and sexy and they’re portraying my body shape,'” added Sezer in one of the behind-the -scenes video from the photo shoot.

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